Jochen wirtz holds a phd in services marketing from the london business school and has worked in the field of serv ices for over 20 years he is a tenured associate professor at the national . Services marketing people technology strategy 5 e christopher lovelock no preview available 2008 services marketing people technology strategy massachusetts he consults and gives seminars and workshops for managers around the world with a particular focus on strategic planning in services and managing the customer experience . People technology strategy brief contents contents xiii preface xvii part i understanding service products consumers and markets 2 blueprinting services to create valued experiences and productive operations 200 service process redesign 211 contents xv the customer as co producer 214
How it works:
1. Register a Free 1 month Trial Account.
2. Download as many books as you like ( Personal use )
3. No Commitment. Cancel anytime.
4. Join Over 100.000 Happy Readers.
5. That's it. What you waiting for? Sign Up and Get Your Books.