This item markets of one creating customer unique value through mass customization by james h gilmore hardcover 1994 only 1 left in stock order soon ships from and sold by icaloa books. Markets of one creating customer unique value through mass customization from creating standardized value through mass production to creating customer unique value through mass customizationthe book examines many of the resulting changes in approach to strategy and operations for example moving from pushing products to fulfilling . Request pdf on researchgate on jan 1 2000 j h gilmore and others published markets of one creating customer unique value through mass customization. Find helpful customer reviews and review ratings for markets of one creating customer unique value through mass customization at amazoncom read honest and unbiased product reviews from our users. The book markets of one creating customer unique value through mass customization bulk wholesale quantity isbn 9781578512386 in hardcover by may be ordered in bulk quantities minimum starts at 25 copies