How brands become icons the principles of cultural branding d b holt on amazoncom free shipping on qualifying offers coca cola harley davidson nike the principles of cultural branding hardcover november 1 2004 by d b holt author 38 out of 5 stars 13 customer reviews see all 3 formats and editions hide other formats . How brands become icons the principles of cultural branding november 08 2004 this book presents the first systematic model to explain how brands become icons douglas b holt shows how . Holt writes about cultural branding as opposed to mind share emotional and viral branding through a series of case studies his premise is that brands become icons and see amazing success by using their advertising to create myths and stories that address profound social tensions. With how brands become icons managers can leverage the principles behind some of the most successful brands of the last half century to build their own iconic brands douglas b holt is associate professor of marketing at harvard business school. How brands become icons the principles of cultural branding by douglas b holt harvard business school press september 2004 isbn 1578517745 2995 263 ppyour reviewer is usually not a big
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