Crystallizing public opinion edward bernays stuart ewen on amazoncom free shipping on qualifying offers a seminal work on how public opinion is created and shaped edward bernayss 1923 classic crystallizing public opinion set down the principles that corporations and government have used to influence public attitudes over the past century bra primer on the then new profession of . Crystallizing public opinion is a book written by edward bernays and published in 1923 it is perhaps the first book to define and explain the field of public relations bernays defines the counsel on public relations as more than a press agent someone who can create a useful symbolic linkage among the masses. Crystallizing public opinion is about the art and science of public relations bernays shares with us a wealth of knowledge about his lifes work this edition has an introduction by stuart ewen that includes an exclusive interview with bernays in 1990 a timeless masterpiece. Title crystallizing public opinion author edward l bernays subject public relations keywords herd mass psychology public opinion coercion corporatisation . In this first ever book on the public relations pr industry edward bernays the original public relations pioneer brings us the best ways for the government and corporations to relate to the public crystallizing public opinion brings us the original basic principles behind the techniques that
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