Chapter 1 brands and marketing in crisis successful marketers embrace change as an opportunity to build stronger brands brand shift provides a fascinating look at future social and technological changes that will create disruptive and powerful brand marketing opportunities a must read for those responsible for future brand marketing. They found that shift age consumers had different buying and technology habits than those more aligned with the information and industrial ages this led to owen and me starting to discuss what the future of brands and marketing might be in the shift age. In their book brand shift the future of brands and marketing david houle and owen shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Two damaged brands revisited more than a year ago i wrote a column about two damaged brands one damaged brand was the made in china brand and the other was the well respected financial brand of wall street at that time china was dealing with the fact that pet food produced in china was killing pets all over the . 25 predictions for what marketing will look like in 2020 for the near future trends that will change the way brands connect with people and the way creative companies will work in the next
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