The big payback takes readers from the first 15 made by a rapping dj in 1970s new york to the multi million dollar sales of the phat farm and roc a wear clothing companies in 2004 and 2007 on this four decade long journey from the studios where the first rap records were made to the . Dan charnas a veteran of the hip hop music business began his career scouting talent and promoting records for seminal rap label profile records and for rick rubins def american recordings. To ask other readers questions about the big payback please sign up be the first to ask a question about the big payback this is an encyclopedic guide to hip hop history and hip hop business deals which i would recommend to anyone interested in modern music history the first half of this book . The item the big payback the history of the business of hip hop dan charnas represents a specific individual material embodiment of a distinct intellectual or artistic creation found in brigham young university. Journalist dan charnas detailed and colorful account of hip hop history and its fusion of art and commerce is a must read for fans of the music industry
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