This comprehensive guide is the most complete manual ever published for training students and new employees in store planning and design the 760 plus pages cover every imaginable aspect in careful detail. O retail store planning storefronts windows entrances visual merchandising signage and in store view retail store design malls lifestyle centers manual software updates parts are parts o logical construction progression o quantification of scope. If executed properly store planning and design can be a viable retail marketing strategy that enables the retailer to gain a competitive advantage this practical guide describes the interior design of retail stores. Michael j lopez has been a practicing retail store planner and designer for 30 years he has executed designs for stores ranging from small independent retailers of only 300 sq ft to major national chain stores of more than 100000 sq ft
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